RTKDCMB
Senior Master
I think the quote-worthy part is this:
No previous martial arts experience is necessary to qualify for a PRO Martial Arts franchise!
That may not be as bad as it appears, it could mean that the franchisee does not require martial arts experience to own and run the business side of the Dojo but would have to employ an instructor to run classes. Although with no martial arts experience he may not know what to look for.