One can have the best location, school, instructors and marketing program and still loose students. People quit, plain and simple. That is why and what most people don't get about being a black belt. You didn't quit!
ADULTS:Have you ever thought about maybe it isn't the instruction, location or the art its self, but the people who come to you to learn? I feel it is a different mind set these days.... Hard work outs are too hard, sure they love the at first, but soon they will find a reason to stay home. So we hold fast to what we know and keep working them hard and hope they stay.(90% of ma students quit) I sure the do.... And know it to be fact. But these days I can live with 10% of them staying. Hard work will weed out quality. The rest will go back to their XBOX and Playstations which seems to be our biggest competitors these days NOT other MA schools!
Children: Maybe they are , we are marketing to them because their parents are the real one behind if they stay or go. Sure the love it at first, but it is the parent the sees the value in it at the moment and will still bring them. But keep in mind that all that will change at a drop of the hat!
If some thing better comes along, or the kid complains too much about the classes being too hard, etc.. their gone. This is where some make the mistake, they lower their standards to keep the 90% they were going to quit anyway because they were just trying it out anyway! And end up loosing the 10% that would have stayed to help build your school. Sure the make the money up front but loose alot more in the next few years when they have burned through the community and that 90% coming in have already seen or heard about your dog & pony show. No value left.
TKD and MA's as we know are not for everyone, people come and go. It is the nature of what a school is. I feel you have to teach to everyone, not just one mind set. Not making it easyer on one and harder on others, but understanding what each student is in your school for. Some (very few) what want we wanted and have reached, other are just along for the ride. Doesn't make you a bad instructor or school owner, it is just the nature of what we are doing. I find great satifaction in what I do , more so then anything else I have done, but at times.........
Just my thoughts, Do not wish to offend anyone.
Thanks.