Bill. So far, you've been pretty adamant that profit is not just an indicator of business success, but the only one. You've said, "Money is the only measure of success." That "the business is measured only by how much money it earns. It is the only objective measure by which to measure the success of a business."
You've also said that "Investors and stockholders and business owners can only measure the success of a business by the money it makes," and that, "The [business] that makes more money *is* more successful."
So, I'll ask you again. Two BJJ Schools, A and B, and you have the opportunity to take over as a co-owner of either one. One represents a typical BJJ school that's well run. The other is a lucrative "MMA" school capitalizing on the typical McDojo business model. Both are turning a profit, although the MMA school is making significantly more money right now. Which of those would you choose to invest in, if you had the chance? As an investor, which of those two is more successful in your opinion?
What's the investment cost? What's the ROI per annum? Is this in the current climate? How long has the McDojo been in business?