I agree. Winning is passing a test, getting married to the love of your life - til death, buying your dream home, running a successful business, having a wonderful, loving family, etc. - but - I'm specifically talking about sports winning. Taking home the GOLD at a tournament and/or being part of a championship team in sports... however, more so in individual sports, rather than team sports - because although you get all the credit when you win - you can't blame anybody else when you don't.
I just want to make an observation - Some of the BEST / GREATEST athletes in their individual sport - were all very competitive, very confident, and in many cases, they bragged... Muhamad Ali, Mike Tyson, $Money$ Maywheather, Roberto Duran, Brock Lesner, John Mcenroe, BJ Penn - Hell - most UFC fighters do it, even the not so good ones and many, many others. None of them ever said that "winning is not important" or "irrelevant". On the contrary, to most of them, it was the only thing.