Firstly, welcome. Secondly, you have a nice looking website.
Thirdly though, it appears though from what I can see that you are confusion fighting with self defence. The very fact that you use the words “street fight” I find hugely worrying.
Rarely in self defence do muggers, sexual predators, or idiots who want to kick the **** out you because they think you are looking at their girlfriend, square off at you from six feet away in a traditional boxing style stance. Yet these are the picture I can see on a lot of the videos on you sight.
This is not self defence (which is legal), this is street fighting (which is illegal).
Opportunistic career criminals (muggers, sexual predators, murders) do not approach you or attack you like this.
Perhaps the videos so more realistic civilian self-protection scenarios, but I can only go off the screen shots you are using would be worried from what I can see that you are making the mistake of many male martial artists and mistaking street fighting with self defence. Also, you appear to only offer physical response to situation, so are you saying the only possible outcome to a self defence scenario is that it ends in violence? Is avoidance not possible, is verbal de-escalation not possible?
Your promo video also contains the phrase "become aware", but nowhere on your site can I see any lessons addressing awareness skills. For example, looking at your women’s self defence breakdown, it is 100% physical techniques:-
Beginner Lesson 1 – Unarmed Striking Part I: Long and Mid-Range Attacks
Strike Focus System Punch/Strike
Palm-Edge Inside/Outer Strike
Elbow Strike
Beginner Lesson 4 – Strength and Safety
Balance
Effective Dodging
Falling and Rolling
Beginner Lesson 5 – Joints and Structure
Wrist Locks
Arm Bar
Shoulder Locks
Women’s Self-Defense – Practical Application
Beginner Lesson 7 – Hold Break Part I: Moderate Intensity
Collar Grabs
Hair Grabs
Wrist Grabs
Beginner Lesson 8 – Hold Breaks Part II: High Intensity
Throat Grab
Head-Locks
Bear Hugs
Beginner Lesson 9 – Indoor Environments
Drunk Uncle Larry
Restrictive Areas
Improvised Weapons
Beginner Lesson 10 – Outdoor Environments
Car Scenarios
The Beach
Sports Equipment and Improvised Weaponry
Intermediate Lesson 6 – Indoors
Drunk Uncle Larry
Bad Dates
Gauging Aggression
Intermediate Lesson 7 – Outdoors
Rape Defense
Purse-Snatching
Double-Arm Grab (from behind)
Advanced Lesson 4 – Dirty Tricks
Eye Jabs
Keys
Feigning Injury
Where are the awareness skills here?
Where is your:-
Threat Awareness & Evaluation
If you can spot and evaluation potentially dangerous situation as or before they develop you can take avoiding action)
Coopers Colour Codes
(Being aware of your surroundings and the people in them, setting action triggers)
Target Hardening
(Learning how career criminals select their victims, so you now what to do and not what to do to make yourself a more difficult target, and therefore lessening your chances of begin selected as a target)
Verbal de-escalation
The Fence
(Protection the personal space form encroachment to avoid begin sucker punched/grabbed)
Pre-emptive strikes
(Including brain engagement in increase your chances of landing a successful strike)
Self Defence Law
(Knowing what you can and can’t do so you don’t have to process "can I do this or not" decision during an altercation. Also, giving statements to the police and including key phrases as the majority of people consecutive in self defence situations are not convicted on their actions, but on the mistreat they make when giving instate to the police in the immediate aftermath)
Becoming familiar with the Rituals of Violence
(If you know about victims selection and the "interview" process used by criminal, you can spot the dangers and deal prevent situation escalating).\
In my opinion (and it is of course only my opinion, and is worth no more than that) from what I can see of your material without purchasing the videos, that it is very good, but it is not self defence. It is illegal street fighting, coupled with the extremely worrying approach of giving lip service to “being aware” without actually teaching awareness skills, coupled with a mind-set of “let’s not try to avoid situations, let’s just wait until we are attacked and
then we do something".
For me, and many others, Self Defence is 1% Physical response. 4% verbal de-escalation, and 95% Threat Awareness and Evaluation & Target Hardening.
To put it another way. We don’t teach children to cross the road by teaching them to do a stuntman role if they get hit by a car. Instead we spend our time teaching them to avoid getting hit by the car in the first place. All you appear to be teaching is the stuntman role. As far as I am concerned, The Suzy Lamplugh Trust teach self defence, you are teaching violence/what happens when self protection fails.
Lastly you state "there are no rules" in the street. I think you will find there are many, if you hit an assailant and they are incapacitated, and instead of fleeing you stay to "finish the job" you will go to prison. To teach that there are "no rule" is wholly irresponsible.
I appreciate that "knife fighting" and "rape defence" will sell more lessons, but you are doing a disservice to your students if you do not address the non physical side of Self Defence.