That is something that is very true ...we all can differentiate but to the layman Karate is the one all know as it was probably the first one to be promoted and advertised in the "west"
I said before that it would be interesting in getting and advertising pros opinion on this as it may differ from what those who are already students of the arts
I have no teaching quals ...i don't really seek to teach (although I have to a few private friends and I did do self defense classes to some women when I was pushed to it didn't last as well they were looking for the secrets skills to defeat anything ...that another story though lol) as my ranks are not high enough and I have not graded in years as that is not what interests me now ...but that said if I did decide to teach then I would be looking at doing targeted marketing doing market research and the basic business start up things. Even to the etent of looking at the area and surrounding areas are there any special conditions ie is there a high violence rate and crime rate and who is it predominantly against and there by possibly gearing any advertising to that area ...Personally I would not emphasize my rankings but in the dojo or hall if it were mine they would be there to view (not as a ego boost) but just to show that I do have them (that is assuming that the potential students can read Japanese lol)
If I was teaching a pure art to people then I would personally mention the lineage but more than likely not on any flyers they have to be what grabs the initial interest. I also try an get in there that there will be a demo for those to come and see and to make sure that it not all dan ranks that are taking part as that to me can give a false sense to any beginner I like another post said would offer a short intro class to not only give students a taste but also to get the feel of the class (again that class I would make sure that it did have different grades within it so not are all "experts" (loose term) ...I would at some point go full on and let the students see the art at full speed and force so they could then judge better and that would not be at a demo but at a class (to me a demo is like a flyer has to be eye catching to spur interest and as those that have turned up are interested it has to be fueled so it gotta be flashy not the mundane or the over technical) After the first short class I would look for feedback from the group
advertising to me has to be eye catching and draw the eye not contain to much detail but enough to spark the initial contact ...but never forget the free advertising that is word of mouth and if at a dojo or a hall a simple sign outside can do wonders
All just my random thoughts though
Judo had been on the scene in the west, prior to WW2... and there were a few promoter/advocates of it. prior to WW2, karate made it to Hawaii... but not so much on the mainland of the usa.
GIs and Marines were the driving force that brought Karate to the West.
At lot of schools were very small, but steady growth. But KungFu Cinema Superstars like Bruce Lee made Asian Martial Arts a superhot commodity.
Judo became a footnote and the meteoric rise of striking arts took hold of the pop culture psyche.
Kungfu, and karate were what Americans called anything Asian that was punched and kicks.
Even TKD suffered decades of explaining "no we are not karate" to Americans in the west. But a great many practicing TSD folks just rolled with calling it korean karate.
And it gets better.... in Okinawa, some Karate bigwigs called Bruce Lee "a highly skilled, dangerous karateka".... which raises a question, or a few.
Is our western view that categorizes, labels, subdivided, actually missing something?
If you ask someone... "What is your art?" In a lot of Korean arts, you often hear a textbook answer recited. The same question is asked during Gup belt tests. Its not much different in a lot of other Asian martial arts.
But almost all... are Mudo, or Budo training... which is at its core very holistic and multidisciplinary in nature.
Historically, a budoka is expected to learn, become proficient and eventually master many combat arts. Archery, swordsmanship, hand to hand, horseback combat, spear/staff fighting. And remain invested in learning any new forms of warfare that become the new M.O. of war.
In essence, the pursuit of study to become well versed in warfare (all means, and all methods) is the art. That is the historical budo... over time, lot of philosophy was blended in.... which further localized budo into a specific culture.