Some people don’t like hearing this but business is essentially buying things at a low price and selling them to us at a higher price. They’ll use all sorts of flim-flam to justify that higher price; it’s especially designed by women, for women (sewn together by women for sure, in a sweatshop in the East), it uses SP2 hybridisation polymolecular materials that are breathable and invented by NASA (blinding with pseudoscience), they come in nicer colours (that’s subjective). But buy low, sell high is basically it. Oh and there’s marketing costs:
Boss: We need a good brand name….

Marketer: How about ‘Tussle’. It sounds a bit like ‘tustle’ which is what MMA is essentially but the appealing spelling is different giving it a softer more appealing frivolity.
Boss: Excellent idea! Now where do we advertise them…?

Marketer:…..how about a….
martial arts forum…
Boss:
Yeees!
Marketer: …they’re
filled with young women who do martial arts!
Boss: Are you sure? I thought fora (yes that
is the plural) are mainly populated by much older males with low IQs.
Marketer:….errr noooo….I’ve done a…errr…one of those…focus groups thingies…
Boss: Have you?
Marketer:… errrr yes…and they were all young women….plus fora post are totally free.
Boss: Ooo I
like free. You know Marketer..strange name..you’re worth your own weight in scrap mild steel.
Some products
are innovative and I realise that R&D and intellectual property etc justify their higher price tag but selling things like socks and cotton wool….I don’t know how they keep going!