The term McDojo is used to mean a number of different things, typically including some combination of (real or perceived) low quality of instruction/poor standards of promotion and a (real or perceived) focus on business success over teaching good classes.
I think that it only really matters academically (i.e. for us to discuss online) what the difference is. The fact is, whether the problem is:
- The school teaches poor martial arts
- The school does a poor job teaching good martial arts
- The school has low quality control
- The school has predatory business practices
In any of those cases, you're likely getting a disservice in some way, shape, or form. I mean, it's possible to get good at martial arts if there's low quality control and bad business practices, if you can afford it, and if the teaching is good, and if you have the level of discipline to take advantage of that teaching. But in general, you'd be better off somewhere that's going to treat you right.
But, I think that becoming a chain/franchise can be when a school *becomes* a "McDojo", because it's hard to maintain consistency and standards across multiple locations and multiple staff members. It's one thing to have high standards of instruction when you're teaching all the classes, but making sure that a group of instructors are all teaching that way and to those standards is harder. So some people just kind of hire whoever's willing to work for them who has some martial arts experience and throw them in front of the class and hope for the best, you know?
I think my old school is an example of the problem existing in the other direction. There was my Master, his wife, and me as the only competent instructors. When I say "competent" in this context, I mean we were the only three who met these two criteria:
- Know the full curriculum from white to black belt
- Know how to teach effectively
We had a few students who were great mentors or great at teaching off-script, but didn't have the full curriculum. (They had the skills, just not the rote memorization). I don't know that we had any that remembered the entire rote curriculum besides the three of us.
I think that having such a robust curriculum has made it hard for him to franchise out, because how can you open a second school if people don't even know what to teach? I think my leaving really hurt his plans, because I was the only one that could keep up with him and his wife in memorization, and without me he's back to just 2 people. He did mention once that if any other of his instructors were to head up a school, he would have to modify the curriculum to make it accessible enough for them to teach it.
(This is why I made the threads in the TKD forum about memorization, is I think his approach to a lot of things about it were way off).