A bit from my 20+ years experience with kid's classes.
Advertise in your local paper. Try demos at local youth events like a county fair or a scout troup meet. Put up flyers. Contact the local schools and offer a free 4 week after-school program. Build a base and then go from there.
Emphasize communication, cooperation, respect, safety and confidence. Most parents aren't too concerned with the SD aspects, for good reason. Emphasize peaceful resolution to schoolyard conflicts, and awareness and strategies to avoid more serious problems (aka, the bad adult). Your approach may vary.
Class times: Saturday mornings are a particularly great slot for our school. We hold a beginner's class from 9:30-10:30am and an advanced class (usually 1 year experience or more) from 10:30-11:30am. Any slot after-school on the early side should work too. Breaking groups up into advanced and beginner makes things much more productive with the kids.
Charge what you need to, dependant on what the local economy can support, your overhead and your personal needs. 1, 3 and 6 month rates seem to work well. Don't forget liability insurance and signed liability releases.
Other tips:
- set a controled tone from the beginning. Have as much help there as possible.
- emphasize consistency in training.
- balance serious training and fun, laughter and sweat, creativity and discipline. This is by *far* the most difficult aspect.
- include readings in your curriculum.
- expect the common misconceptions about the Arts from your kids: that MA is physical, flashy and violent. Work from an approach to prove that MA is mental, humble and non-violent and you should be okay. We have a lot of work to do in order to undue Hollywood's damage.
- with kids, I use a 75/25 critiquing model: 75% positive encouragement and 25% corrections. It varies according to the child, naturally <G>.
- class pacing is critical with youths, it's important to teach patience and concentration but it's also important to keep things moving. See my balance comment above.
- our school won't start kids until 7 years old. If a 6 year old has exceptional concentration, we may allow them to join. One frequently distracting student can make the whole class much more difficult to manage. Some Dojos start much earlier, FYI.
Working with kids is always a challenge to do well, much more so than adults, IMO. But please know that you are taking on very important work -- work that can be lucrative and highly rewarding, as well as an important function within your community. I wish you the best!
- Travis
for an outline of our kid's program philosophy,
http://www.jrroy.com/programs.html