akja said:
Good post and I did not mean to put you on the spot and especially glad you did not take offense because I am trying to be genuine with my martial brothers and sisters.
But your signature that caught my eye was this one.
The Highest Caliber of Private Close-Quarters Defense Instruction...
Thats what I was asking you. Your opinion comparing that type of claim vs. a master claim. Could there be a connection as far what people claim, whether it's rank related or just abilities that imply greatness. I'm sure that you're Martial Talk signature has nothing to do with how you do buisness. It just caught my eye while discussing claims. Thats all, nothing more.
I know your qualifications because I am aware of Modern Arnis standards so there is no questioning there. :asian:
Ah...thank you sir. Sorry I misunderstood, I didn't realize you were refering to my little tag line.
Well, sure, my tag line may be a little, how could I say this, "swelled." So, I agree. Yet, many advertisements, slogans, and tag lines are. The question is if these are ethical or not.
Is Hydroxycuts really the "next step in the evolution of weightloss," or is Fidelity investments really the "smart move," or does Lexus really allow you to "take a luxurious lifestyle with you;" well you get the idea.
Tag lines or slogans are really just opinions. Obviously Fidelity is of the opinion that going to them would be the "smart move," where as I am sure they have plenty of former clients who might think differently. What makes it ethical or unethical is what is behind the tag line. If Fidelity is not trying to misrepresent themselves or act dishonestly, and if they are doing all they can to make their product "the smart move," then that is what is makes their tag line within the realm of business ethics.
As to my tag line, I am striving to offer the highest caliber of private close quarters defense instruction. Whether I can offer that or not is a matter of opinion, in which some will say yay, and others nay. Honestly, some are of the opinion that they have gotten the best instruction for their needs at the time from me. They aren't and weren't interested if someone else might be more expierienced or higher ranked or better then me in some way; they were interested in a private program tailored to fit their needs and objectives for a price. By being able to deliver such a program that accomplished their objectives, to them they feel that it was the highest caliber of instruction for the money, time, and effort that they were willing to put out. And, I won't argue with them there.
So, I am not trying to misrepresent myself with my tag line, as I realize and want others to realize that how high caliber my programs are is a matter of opinion, and some few share (and more may share in the future) the opinion of the tag line.
This does not mean, by the way, that I think I am the best martial artist or tactical instructor ever to waqlk the planet. The reality is that I have a lot to learn and there are a lot of folks out there with more experience then me. However, I do feel that many of my programs are competable with the best. This doesn't mean that I am the best, it just means that the program competes well. Example, I teach an Every Day Carry civilian knife seminar that in about 4 to 5 hours gives a person what they need to know about the basics of carrying a knife, and using one for self-defense. I would put this program up against anything else that is out there trying to fullfill the same objective within the same amount of time. This does not mean that I am the best guy out there. Instructor A, B, and C may have better knife skills then me, for instance. But, if they are designing a 4-5 hour program to fullfill the same objectives, I'll bet that my program will compete well with theirs.
Who's program is "better" at that point really will be up to the client. One program may suit one person better, and another program may be better for someone else.
Anyways, that all cleared up, I am probably getting into too lengthy of an explaination here. The pointI am getting at is that a tag line usually is an opinion, really. It will be up to the consumer to decide if they share that opinion. A title or rank on the other hand is not a matter opinion; what title one goes by and what rank one is, and how they obtained these are facts. What matters is whether or not one is honest about the facts, and whether or not the facts themselves are dubious.
Bottom line is it boils down to honesty and ethical behavior. If one has these, then all is well.
Side note: My efforts with my company are very new. Tulisan Tactical Training is in the process of defining itself, and presenting things in a marketable and coherent fashion. I don't propose to be even close to knowing everything on this, nor will I ever. This is one big and exciting learning process for me. With this process, however, mistakes are going to be made, as this is how one learns. A lot of people try to hide and cover up mistakes for fear of bad "PR," and this is where I think many people get tripped up. If what one has to offer is good and can stand on its own, then there is no need to feint perfection or hide mistakes. Therefore, I hide nothing, and put it all out there. I want to see the reaction and responses I get and I want to here opinions on my efforts in both marketing and instruction, as this will allow me to continually improve. So, I appreciate opinions that are constructive. As to my tag line, this conversation has caused me to rethink it to tweak it a little, as I think that it may be too "swelled" for my liking. So I do truely enjoy constructive conversations like this, even if I am put "on the spot" a bit.
Thanks again,
Paul