mtabone: there's an "edit" button to allow you to add things to posts without making new ones.
I agree it's not always purely for ego reasons that people start their own organizations - Choong Jae Nim C.S. Kim started the ITF for good reasons. He doesn't, though, refer to himself as Kwan Jang Nim anymore, though that might be for technical reasons...I think...in any case, I don't see him with the double red-stripe midnight blue belt often, if at all, anymore, especially when he's in the presence of his seniors (he's supposed to be going to Korean sometime soon to practice with Dan #3, whoever that is.)
What I object to most are the "Rex Kwon Do" type McDojangs that pop up everywhere, which I think is the general concensus, pretty much.