FMA will never be "Flavor of the Week" the same way Judo, Karate, TKD or BJJ have been.
- There aren't as many people interested in weapons as boxing or wrestling (broadly defined)
- The Phillipines has never had the mystique of China or Japan
- Parents aren't going to send their kids to after-school daycare which teaches knife fighting
- The PI government doesn't have the money to do an international marketing effort the way the South Korean government did
- MMA is where it's going to be at for a long time
- Not as flashy as kicking-punching styles
- Not the TV appeal of MMA
That said, FMA
is Flavor of the Quarter Century for weapons arts. Nothing else is going to come close any time soon. The alternatives?
- People don't take African MA seriously. And there are very few teachers around
- Same with WMA except for fencing which has a serious image problem
- Kendo and its imitators aren't as approachable or obviously applicable.
- The weapons arts of China have largely - not entirely but largely - turned into rote forms practice. For most people that's Bo-Ring!
- The Korean weapons arts are extinct. Apologies to the self-styled Sul Sa and Hwa Rang Warriors. It's the simple truth. It's less historical than SCA fighting
- Krabi Krabong is too small worldwide
- Silat usually turns into a bunch of disconnected techniques in a mixed art or demanding almost all of a student's attention
- Despite what they say most people aren't interested in workmanlike military combatives. And most of that is guns and group tactics
And look at the FMA's advantages:
- There are lots of Pilipino teachers in North America and Europe
- FMA teachers have been a lot more open than most to mixing, matching and being an accompaniment in someone else's school
- While the FMA can have a hell of a lot of depth the basic physical tasks are easy to pick up
- They've had decades of good press in the MA world
- If an empty hand MA school wants to add weapons it's easy to find an FMA teacher or credential to get started
- The equipment is cheap
- Over thirty years' head start
People have mentioned movies.
Movies aren't as important as they used to be. Martial arts aren't exotic and foreign any longer. And since Chinese action cinema went mainstream and its tropes got into everyone's action films there just isn't the draw there once was. For the pure action fantasy fan there's plenty of anime. Besides, I just haven't seen the interest in people hitting each other with sticks as you find for people kicking each other in the head.
There's already a rich well-developed cinematic tradition of sword fighting all over the world from Douglas Fairbanks to
Lord of the Rings to
Yojimbo to
Crouching Tiger, Hidden Dragon. FMA aren't going to displace that any time soon. Add to, yes. Dominate, no.
Outside of
The Hunted there hasn't been a breakout film centered around knife work. Unjust as it is there's no way around its reputation problem.
Honest gawd-fearing tax-paying Christians shoot each other.
Nobles, warriors and exciting pirates duel with the sword.
Manly Men™ stand toe to toe and dominate other Manly Men™ with Manly Fisticuffs™ which theoretically makes the ladies want to have their babies.
Cowardly, swarthy, lower-class criminals butcher each other like animals.
So no, I don't see FMA ever being the next Tae Kwon Do. And even popularity hasn't managed to completely ruin the other styles that have had their day in the sun. Their fortunes have risen and fallen, but for the most part they've continued on with a core of serious practitioners.