Texas TKD Lady
White Belt
- Joined
- Dec 21, 2015
- Messages
- 9
- Reaction score
- 1
Can some of you provide tips for growing and promoting a TKD school?
I'm a 1st dan black belt at a very small dojang in my city. Enrollment is low (I'm not sure if we even have 50 right now), and I know the school isn't making much money, if any at all. The chief instructor and I are close friends, so I want to help him come up with some ways to improve the business. He is young and doesn't have much business experience, but he has a lot of drive. Meanwhile our GM, while very revered and experienced, is close to retirement and isn't very open to new ideas.
There are some things we can't change right now, such as the location, so that's not worth worrying about. There are plenty of other things we can change, such as the website and more importantly, whom we target and our marketing strategy....right now it's a matter of getting unstuck and figuring out what to do and how to do it.
I'd love to hear some tips and success stories from the community. Any thoughts, ideas, or suggestions are appreciated.
I'm a 1st dan black belt at a very small dojang in my city. Enrollment is low (I'm not sure if we even have 50 right now), and I know the school isn't making much money, if any at all. The chief instructor and I are close friends, so I want to help him come up with some ways to improve the business. He is young and doesn't have much business experience, but he has a lot of drive. Meanwhile our GM, while very revered and experienced, is close to retirement and isn't very open to new ideas.
There are some things we can't change right now, such as the location, so that's not worth worrying about. There are plenty of other things we can change, such as the website and more importantly, whom we target and our marketing strategy....right now it's a matter of getting unstuck and figuring out what to do and how to do it.
I'd love to hear some tips and success stories from the community. Any thoughts, ideas, or suggestions are appreciated.