bluewaveschool
2nd Black Belt
I am the head instructor of a TKD class at my local YMCA. The class has been going for 30 years as of this year. Longest running class in town by far. However, the head of the YMCA doesn't understand the first thing about TKD and doesn't promote the class. I can't get anything better than a few flyers around the building. It's free to members, and a family membership is less than $50/month. Yes, that's the deal of the freaking century for a martial arts class, the whole family for under $50. 2 nights a week, 1 beginner hour and 1 advanced each night. Most of my competition is charging $80+ and the sign up fees, and the uniform with the logo, and the other fees. I don't charge for tests, don't force anyone to buy a uniform. We've had many students on scholarship that can't afford it. The YMCA in the next town charges $40 for TKD on top of the Y membership. They just built an addition to their Y partially to give TKD a bigger space, since they had taken over the basketball gym. Meanwhile I have 7 white belts. He's now told me that I need to have at least 10 on a regular basis by fall or he'll give my white belt hour to the aerobic director because she wants to try some new fad classes.
Does anyone have any idea how I can get through to the man and make him see that I can bring in more money than Zumba does? I thought I had him agree to send out a flyer to every 1st-5th grader in the school system, but someone on the Y staff told him that spring team sports are starting and it will be a waste of time to send them.
I'll take any idea, any suggestion.
Does anyone have any idea how I can get through to the man and make him see that I can bring in more money than Zumba does? I thought I had him agree to send out a flyer to every 1st-5th grader in the school system, but someone on the Y staff told him that spring team sports are starting and it will be a waste of time to send them.
I'll take any idea, any suggestion.