I've heard more than one ATA sales person describe their system as the Rolls Royce of martial arts education. Maybe the line is in their promotional literature somewhere.
An apt description.
Though not in the way that the salesperson intended.
Compare the cost vs. performance of a Rolls versus pretty much anything else. Any other car of equal cost will out perform the Rolls so handily that it is laughable. That includes former sister division Bentley, anything with a three point star, and most definitely anything with a trident, a prancing horse, or a rampant bull. Even with BMW owning them, any BMW will out perform the Rolls in every category except volume and comfort.
Spend half the money and get a CTS-V and there isn't a Rolls that's been built that will be able to keep up with you. On the straights, through the slalom, around the track, or anywhere else. You'll get better mileage and stop a whole lot better too.
Spend even less and you can get a Taurus SHO that, while not as fast as the Caddy, will still lay a beat down on the Rolls and get you there in more than reasonable comfort.
Spend a whole
ton less on, say an Acura TSX, and excepting
maybe straight line acceleration (V6 is 5.9 seconds, 4 is 7.5), interior volume, and comfort, the Acura will also outperform the Rolls in virtually every performance category.
Seeing as how martial arts are not meant to be comfortable or luxurious, but to enable you to
perform when your life depends on it or to
perform when you are in competion, yes, I'd say that the Rolls Royce comparison might be appropriate.
Does that mean that the Rolls is a bad car? Of course not. It wasn't designed to be a sports sedan, sports car, or to really be a performance car on any level. It was designed to carry passengers in comfort and perform well enough to be driven safely.
Does that make the ATA bad? Not in and of itself, though the ATA seems to want to maintain the illusion that their product is equal to or batter than that of other organizations, which from all indications, simply is not true.
I grant that it is likely the most well developed martial fitness family and kids program in existance.
Unlike the Rolls, however, there is no status or snob factor to be had for the high prices. Outside of the ATA, the program is looked down upon as simply overpriced. The Rolls also holds its value, something the ATA product does not, as demonstrated by Terry and Gorilla.
Daniel