I'm not sure there's a solution to that, DB. It's not up to me or you or anyone to dictate what MA must be. We could try to redefine MA so the term requires fighting ability at some level, but that doesn't guarantee anyone else uses that definition. Personally, I'm okay with "martial arts" meaning a wide range of things. I look for what I want, and expect others want to do the same.Where people are trying to make money and deliver skills though. And where they have no clue.
We have created the vehicle for them to do that in our acceptance of everything being basically equivalent.
All systems are equal. Rank doesn't matter. Everyone gets a medal.
I don't think it's all equivalent, but it's all in the same category. And rank never has meant anything more (except in the expectations of the uninformed) than what a given group designates it to mean. Rank really doesn't matter, unless it matters to the individual.