Actually, money CAN buy you everything... but it's not what you
need. Lots of people go through this life thinking that if they have THIS they'll be okay. Our societies feeds on that, the marketing industry thrives on our inadequacies. Everything that you see advertise is just a subliminal message saying "you're not okay, until you buy... THIS!" Why are all the advertising familes that we see on commercials are middle to upper middle class families. Never a family just getting by (i.e. an older car in the garage, a house more than 25 years old, not quite sparkling clean kitchens with dirty dishes in the sink, clothes are not quite so new and so on... a message being sent to the subconscious saying you NEED this to look THIS good. So people become materialistic because they spend the money to buy THIS and don't look at the long term gratification, they're feeding their need for INSTANT gratification.
Why do a lot of MA students (not all) really leave the dojos after a couple of belts or even weeks? Because it's taking too damn long that's why!
So when "erroneous self-perceived deficits" are at the forefront of one's psyche they'll keep at it to maintain that sense of status.
Look at this line from the article:
Refusing to scale back, she booked a house in the Hamptons for this summer, splurged on shopping trips and continued the posh interior redecoration of their city home.
Think about what magazines she must be reading? Better Homes and Gardens?? Not on your life! Something a lot more upscale than that old rag.
Get the idea?
It's another reason why a lot of Jackpot Lottery winners go broke after a couple of years (or sooner). Their personal "comfort zone" just hit the stratosphere and WOW it's nice up there! They'll be damned if they want to come back down to the squalor that they were living in before. So they do what their pre-wired psyches are telling them to do. Get the best and ONLY the best! Marketing, marketing, marketing.
In the MA world, the McDojos are doing the same thing. Person A has friend B who talks excitedly about paying for classes at a McDojo (unbeknowist to them that's what it really is) and ends up with a black belt after 8-9
hard months of training! Wow! Too Cool! Person A decides he wants one too so he looks around and happens to find a real dojo (not honestly knowing the difference), and after 3-5 months of
real hard training he's nowhere NEAR getting that BB. "Aww man screw this! I'm outta here! That so called sensei is ripping me off!"
I could go on with examples of the automobile industry who hire psychologists to find new ways of working our sense of inadequacies to the surface. If they didn't know that we respond to a needle in our sense of inadequacies then a car would be just a car, they wouldn't have to put numbers or letters on the damned things.
Why does a movie make more money from product placement? Tom Hanks is struggling with a difficult problem, so he grabs a Coke from the fridge. Heck why not a pepsi? Anyone remember some (older) movies/tv shows where the actor/actress was drinking an unknown brand of beer or soft-drink? Don't see that anymore do you? Why?
Some of the things that our societies need to work on.