ID-protection ads come back to bite pitchman
I see these ads in the newspaper all the time--huge, full-page ads in which he gives out his social security number. Shockingly enough, if you do that someone can take advantage of it. I always thought the ads were deceiving and it sounds like it's so.
Still, it's worrisome how easy it is for someone to steal your identity...and how many places require your SS number. Mine is all over the place.
Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.
Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.
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"It's further evidence of the ineffectiveness of the services that LifeLock advertises," said Paris, who is lead attorney on the three new lawsuits, the latest of which was filed this month.
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Paris noted that LifeLock charges $10 a month to set fraud alerts with credit bureaus, even though consumers can do it themselves for free.
I see these ads in the newspaper all the time--huge, full-page ads in which he gives out his social security number. Shockingly enough, if you do that someone can take advantage of it. I always thought the ads were deceiving and it sounds like it's so.
Still, it's worrisome how easy it is for someone to steal your identity...and how many places require your SS number. Mine is all over the place.