This is just a stab at it. First, I think you have a "mission statement'. What you intend an individual would get out of it in simple terms--learn Kenpo, to become physically more fit and have "some" self defense training (after 12 weeks or?).
Then you have your goals: Larger goals: physical conditioning, self defense; Smaller goals: flexibility, upper body strength, cardiovascular training, agility, confidence, whatever. Short term - what you can accomplish in how many weeks like Kenpo 1-15 techniques and test to yellow and long term - what you can accomplish if they stay for a second class term, etc.
Then you have a program how you will execute those goals: Week 1, Week 2, etc.: lst day warmups -what exercises, pushups 25, etc. How to you handle written materials - they would probably love written materials, diagrams of techiques etc. Testing criteria: physical test and written test?
Then you present what you might need to execute those goals in terms of mats, equipment, room size, time needed, how many students you can handle etc.
What medical problems would prevent students being excluded. Medical Information sheet for you? I don't know except wheelchair would seriously dent the program and once we had a guy who had two metal hands and arms. Uniforms, probably can't be required - have to say loose, comfortable, modest clothing. Shoes, no shoes?
Discuss fee or not until they request. I would sound them out.
Maybe there are some physical education/college level or high school even on this board that could do better - hope that helps a little to start people off. TW