My exposure to Bem was in the context of exploring Counter-Attitudinal Advocacy as one of several possible compliance gaining tools for application in a social persuasion campaign involving confederates and an unsuspecting public. For our purposes, his theory was lumped in with Cog-D in the context of re-packaging dystonic information regarding self-concept in order to decrease anxiety produced by apparent discrepencies between self-concept and behaviour. Other models being employed in the experiment included some components of the Elaboration Likelihood Model, Locus of Control, and some others, to see if correlations could be made between how certain personality profiles would respond to persuasive campaigns based on multiple layer interactions between these variables. (i.e, if we get Hi-dog, externally referenced S's to engage in counter-attitudinal advocacy, but manipulate the anxiety levels associated with potential outcomes of changes in perspectives (via positive or negative alter-casting), will that yield different, predictable results than with a different constellation of applied influences? There were multiple variables to control for among the different groups (i.e., lo-dog, internal or external, etc.), with a lot of different stages (One supposedly unrelated experiement involving taking Rotter and CPI, another taking various other inventories, blah, blah, blah)...just grew to be too complex for the time and funding we had. But the mish-mosh of ideas made for an intriguing pie in the sky.
I know it's sloppy and vague, but I haven't thought about it since 88. Just been rolling around in the back of my mind since this thread went into the direction of cog psych. theory.
I got out of psych because the idea of objectively evaluating subjective experience struck me as an odd & oxymoronic obsession for so many to invest in -- including myself. But I remain an avid reader of the field. Once in psych (seriously), always in psych. The influence and persuasion stuff came in real handy in sales, but I'm sure that wouldn't have pleased my old profs and mentors.
D.