@dvcochran ..thats not what i see a business coach as doing in the entrepreneurial world (maybe in the corporate world).
maybe it is a new concept like a "life coach" that many do not really need but i would say the majority of karate school owners would not even know where to begin on a business plan. to be honest it took me years to even understand how one would be beneficial to me.
i would want a business coach more that a marketing director or outside company... sorry OP
i find in my area a marketing company costs $1000. just as a starting consulting fee. the last company i talked to charged $10 thousand dollars to create a web sight.
i wanted them to create a logo and company image, ok so its $1000. for the initial consult....but what if the logo they create sucks and looks like a disney character?? they charge 10k for a web sight? their own web sight is not that great , why would i want them to create mine?
if the OP wants to solve a problem, try starting with create a product that people will pay for (without the snooty attitude of how great they are as marketers) and only charge them if the consumer wants the product.
sorry going off on a little rant there...
Seems like a bad run-in with a high-ticket marketing agency of sorts. Although some posts here have demonstrated a need for what I do, given your angle, a marketing agency/consultant/etc. would just be an out-and-out bad fit. Understandable, given your experience. Mind telling me more about this bunch you ran into so that I can get a good feel for the pros and cons of what they were up to?