Alexis Madrigal is a lunatic racist

Big Don

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The Whitewashing of the American Farmer: Dodge Ram Super Bowl Ad Edition

By Alexis C. Madrigal
Feb 4 2013, 1:04 PM ET
The Atlantic EXCERPT: Maybe God did make farmers, but why'd Dodge only show us the white ones?


Dodge Ram turned heads with its high-production value remake of a Farms.com YouTube video, featuring conservative radio broadcaster Paul Harvey's voice laid over beautiful photographs of Americans farmers.
The arresting images combined with the crackle of what everyone immediately recognizes as old audio made everyone at our Super Bowl party stop and watch. Dodge, I'm sure, had good demographic analysis of their audience, so they knew they could go godly with the message and encounter little backlash. So God made a farmer, and also the advertising agencies who will use him to sell trucks. Quibbles aside, I'd rather have this kind of Americana than GoDaddy's bizarre antics.
But there's a problem. The ad paints a portrait of the American agricultural workforce that is horribly skewed. In Dodge's world, almost every farmer is a white Caucasian. And that's about as realistic as a Thomas Kincade painting.
Stipulating that visual inspection is a rough measure for the complex genealogical histories of people, I decided to count the race and ethnicity of the people in Dodge's ad. Here's what I found: 15 white people, one black man, and two (maybe three?) Latinos.
I couldn't help but wonder: Where are all the campesinos? The ethnic mix Dodge chose to represent American farming is flat-out wrong.
END EXCERPT
The ad:
Who looks at this and thinks of racism? RACISTS, that is who.
 
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Aaaaannnnd somebody could not find a problem so created one.
 

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