Steve
Mostly Harmless
I don't see an ethical issue with a school trying to appeal directly to the people they will be training, even if it's kids. Of course, the marketing approach can add an ethical issue, so perhaps that's what you were getting at?
I do see a practical issue, but the success of other types of marketing to kids suggests I may be wrong about that.
Ethical may be too strong a word. Marketing directly to kids seems funky to me. To be clear, I don’t know what he has in mind, which is why I asked the question.