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http://www.nytimes.com/2005/10/19/nyregion/19sumo.html
What is the deal, I wonder?
http://www.nytimes.com/2005/10/19/nyregion/19sumo.html
They were making the rounds to promote something called the "World S.U.M.O. Challenge - Battle of the Giants" at Madison Square Garden on Saturday. To hear them tell it, S.U.M.O. is different from sumo. S.U.M.O. - with periods - is, it turns out, pronounced "s period u period m period oh" by Noah Goldman, the president and chief of Big Boy Productions, a New York-based sports and entertainment production company that is behind the weekend matchups.
"We didn't want to be a generic sumo," he said, "we wanted it to be our vision of sumo, with a mixture of entertainment and music." But the S.U.M.O. matches at the Garden will not be scripted, the organizers say.
What is the deal, I wonder?