Microsoft To Rebrand Next Version Of Internet Explorer
Software giant responds to customer issues
REDMOND, Wash. - Dec. 21, 2004 - Microsoft Corp. today reported tremendous user response to ongoing security exploits involving Microsoft® Internet Explorer and cited product dissatisfaction as the reason for a branding change. Included with the next Microsoft operating system (code-named Longhorn), and tentatively available for download as early as 2nd quarter 2005, the new brand for the ubiquitous browser will be Microsoft® Infinite Exploits.
"We wanted the brand name to accurately reflect the online experience of our customers," said Yusuf Mehdi, director of marketing in the application and Internet client group at Microsoft. "We hope that our open and honest approach in our branding will encourage our customers to continue choosing Microsoft products."
User Comments Echo Study Results
Microsoft has received a significant amount of feedback through customer surveys regarding the brand change.
"Finally, my browser name will accurately represent the continuing exploits found in its code," said Michael Russo, Davenport NY. "I always thought Internet Explorer was a bit of a misnomer when my browser was continually being hijacked."
"I'll be downloading it as soon as it comes out, " commented Amanda Farrell, Daytona Beach, FL. "I don't really know how to install anything else."
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, Internet Explorer, Infinite Exploits, and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
Software giant responds to customer issues
REDMOND, Wash. - Dec. 21, 2004 - Microsoft Corp. today reported tremendous user response to ongoing security exploits involving Microsoft® Internet Explorer and cited product dissatisfaction as the reason for a branding change. Included with the next Microsoft operating system (code-named Longhorn), and tentatively available for download as early as 2nd quarter 2005, the new brand for the ubiquitous browser will be Microsoft® Infinite Exploits.
"We wanted the brand name to accurately reflect the online experience of our customers," said Yusuf Mehdi, director of marketing in the application and Internet client group at Microsoft. "We hope that our open and honest approach in our branding will encourage our customers to continue choosing Microsoft products."
User Comments Echo Study Results
Microsoft has received a significant amount of feedback through customer surveys regarding the brand change.
"Finally, my browser name will accurately represent the continuing exploits found in its code," said Michael Russo, Davenport NY. "I always thought Internet Explorer was a bit of a misnomer when my browser was continually being hijacked."
"I'll be downloading it as soon as it comes out, " commented Amanda Farrell, Daytona Beach, FL. "I don't really know how to install anything else."
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, Internet Explorer, Infinite Exploits, and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.