Chocolate-maker buys weight-loss firm

Big Don

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Chocolate-maker buys weight-loss firm



  • December 14, 2010 5:06PM
News.co.au/AAP EXCERPT:

NESTLE, the company behind Smarties, Chokito and Fantales, has announced it will soon engulf the weight-loss organisation Jenny Craig. The chocolatier and multinational food company said it would acquire, at an undisclosed price, all shares of the group that controls the Jenny Craig franchise in Australia and New Zealand.
The acquisition next month will complete Nestle's takeover of Jenny Craig, a process which began in 2006 with the US$600 million buy-out of its international arm.
The weight-loss company was founded in Australia in 1983 and so it was fitting to reunite it with the growing international business, Jenny Craig chief executive Patti Larchet said today.
"At Jenny Craig, we are committed to addressing the obesity epidemic and helping our clients lead healthier lives," Ms Larchet said.
END EXCERPT
Genius, sheer, unadulterated genius.
 

seasoned

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Almost like when we had a dentist training at the dojo.
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granfire

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LOL, Nestle is one of the top 5 or so players on the food market. Chocolate is just their best product, it's mind boggling which brands they own. Milk, baby foods, owning Jennie Craig (remember, cost of food is separate) fits nicely.
 

Tez3

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Eating chocolate is far better for you than any weight loss product. The cause of obesity is eating too much and not exercising enough full stop.
 

granfire

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LOL!!!!

(but it is true: the diet junk leaves you unsatisfied...)
 

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