Naming your Commercial School?

Discussion in 'School Management' started by Yuen Kay Jun, Apr 16, 2017.

  1. JR 137

    JR 137 Master Black Belt

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    I love that movie.
     
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  2. WaterGal

    WaterGal Master Black Belt

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    I think that's a good choice. I think people often use "martial arts" in their business name because either 1) they teach multiple styles, or 2) they teach a style that's not very famous or has a complex "foreign" name. If you put "Joe's Goju-ryu and Iaido" on your sign, most people aren't going to know what the heck your business even is - but if they see "Joe's Kung Fu", they'll immediate think of Bruce Lee kicking some dude in the face.

    Now you have to think about the other part of the name. People often call their school "[town name] [martial arts style]" or "[owner name][martial arts style]", but you have other options.

    For example, you could use a word associated with a positive character trait or value, in order to evoke the idea that training at your school will help you to do or be that, or that your school has that value or philosophy. Or an animal or thing that evokes those traits. Or, you could use a word associated with local landmarks or cultural things in your area, or themes that are associated with Wing Chun.
     
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  3. DanT

    DanT Brown Belt

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    You should call it Super Secret Wving Tschun and trade mark it and call yourself a 32nd degree black belt and great grandmaster of the Jedi order. Oh and don't forget about uploading a curriculum to your website with the secret fourth form being included in the list of forms. Just kidding. I think "Savanah Academy of Gong Fu" sounds cool.
     
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  4. Kung Fu Wang

    Kung Fu Wang Senior Master

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    Nobody has suggested to use the word "combat" yet. I like

    - International Combat WC Academy
    - America Combat WC Academy
    - GA Combat WC Academy
    - Savannah Combat WC Academy

    You use the term WC. When people ask you what WC is, you can then explain to them. If they don't, it can be treated as a key word.
     
    Last edited: Apr 19, 2017
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  5. CB Jones

    CB Jones Master Black Belt

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    Society of Wingchun Gungfu Arts of Savannah.

    Or

    SWingGAS for short.
     
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  6. Tony Dismukes

    Tony Dismukes Senior Master

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    The Savannah Institute of Lineage Arguments?

    *ducks*
     
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  7. gpseymour

    gpseymour Grandmaster

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    I'd be cautious using the street name. If you ever move the school a few blocks, the name ceases to have meaning.

    I agree wholeheartedly with the rest of your post.

    To the OP: what will people come there looking for? (The right people - the ones you serve best.) For instance, if you have a self-defense focus, then something about that could be built into the name. If part of what you focus on is the traditions (as a means of building discipline and presence), then it might be helpful to have "traditional" in the name or tag line. Given that WC is not widely known (a bit more so, since the Yip Man film), many schools use "kung fu" in their school names, though I undertstand that's a horribly generic term that doesn't even mean as much as the term "martial art".
     
  8. gpseymour

    gpseymour Grandmaster

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    To reinforce a point JGW is making, when you look at naming your school, search for available domain names that will work with the school name. My preference is to have the exact school name. If that name is long, I also like the idea of having an abbreviated version. So, if the school was Savannah Academy of Chinese Martial Arts (not a great name, but it makes the point), I'd want both SavannahAcademyOfChineseMartialArts.com and some shorter version like SavannahCMA.com, SavannahAcademy.com, or some such. There's also some reasonable argument to be made for picking up a domain that is marketing only, not related to the school name, like SavannahSelfDefense.com. Domains are inexpensive.
     
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  9. gpseymour

    gpseymour Grandmaster

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    Debates, Tony. Debates.
     
  10. gpseymour

    gpseymour Grandmaster

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    "Joe's Goju-ryu and Iaido" would sound like an obscure sushi and sake shop to most folks. :p
     
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  11. Tony Dismukes

    Tony Dismukes Senior Master

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    I considered "Lineage Wars" and "Lineage Bickering" as well.
     
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  12. WaterGal

    WaterGal Master Black Belt

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    LOL. I was thinking more like how like every 3rd KKW Taekwondo school has "Tiger" in the name.
     
  13. JR 137

    JR 137 Master Black Belt

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    Back in my 20s, a dojo-mate and I were contemplating some names for the style we were going to create. Perhaps I can pass them on to you. I know you're teaching a Chinese style, and my suggestions are Japanese, but so what; it's not like people off the street will know the difference...

    Broken Bones do-kan
    Blood and Teeth on the Ground Ryu
    Subdural Hematoma Kai-Kan

    And the one we thought would be best, but decided it would be way too long to put on a patch on a gi -

    I'll walk into your house at 3 am after a night of drinking, sit at your dinner table and tell your wife to cook me breakfast, and there isn't a damn thing you can do about it Do-Kan

    That was a Ravishing Rick Rude quote. I toned down the language a little for proper forum decorum's sake. And I added the Do-Kan. Figured it would reflect the badassness of my prospective students.

    You're welcome to use any of those if you wish :)
     
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  14. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    YESSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! LMAO
     
  15. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    Thanks WaterGal! Good Feedback!
     
  16. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    I like the idea of using "Combat", it fits the mentality of what I teach. I always tell my students: "if you want to do forms and one-steps, go somewhere else; if you want to learn how to persevere and fight, then stay - WE ARE A FIGHT SCHOOL!"
     
  17. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    Great Points everyone!! I've already reserved the domain names for a few, not knowing which I would use yet:

    wingchunsavannah.com
    savannahwingchun.com
    kungfusavannah.com


    Although we are NOT in Savannah city limits (a suburb) still applies. Will I use them all - who knows.... LOL

    Probably will reserve another while I think of it.
     
  18. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    Combat Kung Fu Academy sounds Hokey....... Almost liked it.... :rolleyes:
     
  19. Yuen Kay Jun

    Yuen Kay Jun Yellow Belt

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    I really wanted to use Chinese Boxing Academy.... BUT, people would think its a boxing gym for Chinese descendants....
     
  20. hoshin1600

    hoshin1600 Master Black Belt

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    one thought on using the word Academy, if there is a private or public K-12 school called Savannah Academy you could be sued to change the name. it happened to someone i know in my city. he was New England Academy of self defense. the private elementary school New England Academy felt it could be confusing to people and the karate school had to change their name.

    from my experience i would want my school name to reflect what the school is about, but be careful. how you see your school name may not be how others see it and to use the words like "combat" might turn people off, parents will not want to send their kids there.
     
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