I vaguely remember having this discussion before, but since SteveBJJ mentioned he doesn't like this type of marketing in another thread, here goes. How do you feel about the concept of variable pricing in martial arts instruction? Basically, it's the marketing realization that students have different levels of time and monetary commitment, and theoretically a school owner can match the student to an appropriate product that will keep student satisfaction and perceived value high while maximizing school revenue and space/per seat efficiency. Many TKD schools in my area typically have a basic tier, a value added Leadership tier, and then a top-marketed (and priced) Master's Club. Say basic will run you $85 a month, Leadership is $110, and the Master's Club is $125. The basic class is structured so that only material up to green belt is taught, but on the other hand, there is where a good workout can usually be found with lots of hitting on pads and heavy bags. The Leadership class will include all material required for promotion up to black belt and it is marketed as good for children as there is a goodly amount of character promotion as well as anti-bullying training. The Master's Club includes weapons training, tournament preparation, and occasionally non-TKD material from other styles. The idea is to let the student decide what they want to study along with a clear price point, much like letting a shopper decide between cars at a lot based on features and ticker price. Is this a win/win proposition for both the student and school owner or an inherently flawed proposition? Or like many other things, it depends on the implementation? Your thoughts?