Referrals programs in various dojos

R. Derderian

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Hi all,
Like many school owners, much of my new business comes from referrals. I am trying to come up with a improved system for this.
What do you instructors do to motivate members to bring in new people? I would love to hear from students as well.
Naturally, most students do it because they love the school and are not looking for anything. But a better system would motivate some others to bring in friends and others.
Thank you all in advance.
Raffi Derderian
 

bydand

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Not really a referral program, but my brother does "Bring a friend" nights at his Dojo every once in a while. That way when the students ask somebody that may be interested, it is assured that they will not be the only ones there with no: training/Gi/clue. Kind of makes it much easier and more relaxed for someone just starting or just checking a place out if the know that. He did one last night and had 12 new kids show up, signed up 3 right away after class and has a couple more that want to come back. When you consider he has only 20-22 kids to begin with, that is a good night.
 

HKphooey

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Not really a referral program, but my brother does "Bring a friend" nights at his Dojo every once in a while. That way when the students ask somebody that may be interested, it is assured that they will not be the only ones there with no: training/Gi/clue. Kind of makes it much easier and more relaxed for someone just starting or just checking a place out if the know that. He did one last night and had 12 new kids show up, signed up 3 right away after class and has a couple more that want to come back. When you consider he has only 20-22 kids to begin with, that is a good night.


Another good one. We do that too.
 

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