02-12-2010 12:15 PM: Injuries tore apart the UFC's star-studded roster over the last eight weeks. It left the promotion with pay-per-view shows built more on depth over star power. After UFC 109, when asked about the fans complaining about PPV prices and value, White flipped his lid: "UFC fans are spoiled," White explained that every UFC PPV can't be a megacard. "There's gonna be the people that always ***** and I say what I always say, 'don't buy it!.' If you don't like the [expletive] card don't buy it. I don't give a [expletive]!" White reached a boiling point after hearing and reading the complaints before the Mark Coleman-Randy Couture card. "People who are real fight fans and want to sit home on a Saturday and watch fights, will watch it. Nobody's [expletive] making you buy fights and watch the pay-per-view. Watch "American Idol," I could care less." Probably not the best choice of words by White but he does have a point when comparing MMA PPV's to what boxing offers. Boxing still builds its cards around one fight. If that main event is a flop, the consumer is hosed. At least you get five-to-seven fights on an MMA card for your $45-$60. Is that enough value? Over the long haul, the market will determine if UFC is presenting too many PPVs. With a little reflection, White would probably say he does give a [expletive]. He's just a little cranky right now. To think, this PPV discussion was before he found about Vitor Belfort being out of UFC 112! More... Yahoo! Sports. Cagewriter is an MMA blog edited by Steve Cofield.