What's in a name?

MA-Caver

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Norm goes to the Patent Office with some designs. He tells the clerk,
"I'd like to register my new invention, a folding bottle."

Clerk: Oh yes, what do you call it?
Inventor: A fottle.
Clerk: That's a silly name, can you think of something else?
Inventor: I'll think about it. I've got something else here, a folding
carton.
Clerk: And what do you call that?
Inventor: A farton.
Clerk: That's rude, you can't possibly use that name.
Inventor: Gee, you're not going to be impressed with the name of my folding bucket.
 
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