Clark Kent
<B>News Bot</B>
- Joined
- Sep 11, 2006
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Consumer safety should come before pride
By - 02-20-2010 04:11 PM
Originally Posted at: The Japan Times Online
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It's difficult to get a balanced perspective on the public-relations crisis surrounding Toyota Motor Corporation's current global recall, which mostly involves its popular Prius hybrid.
When you're the world's No. 1 carmaker it's natural to expect a backlash when something goes wrong. What makes the situation different is that there are two fronts to the PR war, one in Japan, where the company is headquartered, and one in the United States, its most important overseas market.
Read More...
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The Japan Times Online
By - 02-20-2010 04:11 PM
Originally Posted at: The Japan Times Online
====================
It's difficult to get a balanced perspective on the public-relations crisis surrounding Toyota Motor Corporation's current global recall, which mostly involves its popular Prius hybrid.
When you're the world's No. 1 carmaker it's natural to expect a backlash when something goes wrong. What makes the situation different is that there are two fronts to the PR war, one in Japan, where the company is headquartered, and one in the United States, its most important overseas market.
Read More...
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The Japan Times Online
