Yahoo: Arum extends the olive branch to UFC

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03-11-2010 04:30 PM:
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Top Rank boxing chief Bob Arum has plenty of people in his crosshairs this week he doesn't need to unload on prior enemies like UFC president Dana White and owner Lorenzo Fertitta. The Las Vegas Sun reports that both of the UFC head honchos will be amongst the 45,000 to take in the Manny Pacquiao-Joshua Clottey fight in Dallas at Cowboys Stadium on Saturday.

Arum even said the boys are actually pitching the fight to the MMA fans.

Top Rank chief Bob Arum made note of a pair of startling names on the guest list for Saturday&rsquo;s fight card: UFC co-owner Lorenzo Fertitta and the organization&rsquo;s president, Dana White. As Arum said, the two are encouraging UFC fans to buy into the fight&rsquo;s pay-per-view package.

The Sun's John Katsilometes pointed out accurately that Arum has been a big proponent of mixed martial arts.

An impressive diplomatic move considering Arum once compared UFC fights to gay erotica (as a means of criticism, not praise, mind you).

"We want to thank Dana and Lorenzo for crossing sports to help promote this fight," Arum said, as [Cowboys owner Jerry] Jones, the guy who helped make that unlikely visit happen, nodded from the dais.

Have things cooled with Arum v. UFC or is he just preoccupied with everyone else he hates? During yesterday's prefight press conference, he did manage to slam Las Vegas, casinos and Golden Boy Promotions, saying "[expletive] Golden Boy."



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