Thursday marks the official launch of Jits Magazine with its website and initial press run of 10,000 copies. The magazine's purpose, Menceles says, is to explain and promote the "Brazilian Jiu-Jitsu" lifestyle he discovered in Brazil, and he hopes to reach a pool of potential readers that grows as BJJ's popularity does.
"It's all about finding a really great balance in your life and balancing training with the rest of your life," Menceles says. "Getting all the positive effects that training Jiu Jitsu has on the other parts of your life...There's a worldwide community of people who do BJJ and it's very supportive."
