01-26-2010 09:15 AM:Tito Ortiz is never going to admit any sort of concession in his protracted fight against Dana White. In fact, he keeps pounding away at White saying that he outsmarted him. Ortiz came back with a loss against Forrest Griffin at UFC 106 and made sure everyone knew that he won the battle. "(You) have to understand, it's all negotiations. It's all a tactic. I'm slick, man. I'm smooth. I know what I'm doing. I've been doing this a long time. I'm smart," Ortiz told the Las Vegas Review-Journal just before UFC 106. "I went to college and got educated. I understand negotiations. I understand what you've got to do to make your brand better. That's why I'm Tito Ortiz. There's no one like me." He reiterated those thoughts during a media day for season 11 of "The Ultimate Fighter" and by the looks of his garb for the show, he may be right. For the first time ever, a coach will get to push his clothing line, Punishment Athletics, during the 13 week run of the show on Spike. Tip via WatchKalibRun and Bloody Elbow More... Yahoo! Sports. Cagewriter is an MMA blog edited by Steve Cofield.