Jeffrey Miller's new book

[rutherford]

THE KARATE-MYTH: Why Most Martial Arts and Self-Defense Programs Don't Work and How to be Safe in Today's Violent World

http://www.warrior-concepts-online.com/self-defense-karatemyth.html

Anybody seen it? Got any thoughts on it?

Anybody have any idea why most Martial Arts marketing is absolutely disgusting? Is the average MA enthusiast such a bone-headed, flighty, know-nothing that this sort of BOLD TYPE and FLASH without substance is actually appealing to them? It's like reading Black Belt magazine.

 

[teisatsu]

Martial arts marketing is what it is for the same reason that "infomercials" work. Yes, people are stupid and easily influenced by people who are assertive, self-proclaimed experts in areas the target audience knows little or nothing about.

Welcome to the world of obnoxious, effective, industry non-specific salesmanship.