Very cheap. Our YMCA program is $40 for members, $60 for non-members.
I'll take any idea, any suggestion.
It's all about perceived value. If you give it away for free, people think it's not worth anything. Take your white belts and go stand in the centre of town in branded T-shirts, advertising that this is a one time offer to try something for 5 dollars that normally costs 10, and you're beating them away with a stick. Go figure.
Gnarlie